Diet & Food

With 70-90% of water-use around the world going into agriculture, what you eat, where it's from, and how it's produced can significantly impact your personal water footprint and water quality for water bodies around the world.

Here's what you can do...

Be Local

Support Local

One impact of your food consumption is where your food comes from. Choosing local products reduces the impacts of your diet through cutting energy & transportation needs, as well as keeps more dollars moving through your local economy ($68 for every $100 in North America in fact!). Bonus - your food will be so fresh and your tastebuds will be so happy.


Buy Right

Choose sustainable seafood

If you can’t go without seafood (and there are lots of reasons to avoid it), choose sources you know use ethical and sea-friendly fishing practices. All seafood sources are not

Buy organic or certified fair trade

Chemicals and runoff from agriculture often end up in our water ways. The 'organic' label and ‘fair-trade’ certification certainly aren’t perfect, but it's a start in recognizing the impacts of your diet.

Buy ugly fruit & vegetables

Imperfect fruits and veggies often don’t make it off the shelf because there’s a misconception that imperfections mean somethings wrong with the product. Buying that mi

Don’t buy products in plastic

We all know by now that plastics are not good for our planet, but many people don’t know that many plastics are actually made from oil. By choosing products packaged in paper (or not packaged at all), you’re voting for less plastic production & not creating plastic waste.


Go Veg

Eat less meat

Making small changes like cutting out meat once or twice a week can significantly reduce your water footprint. Seriously - use this link to calculate your water footprint and see how much adjusting your meat intake can reduce the water usage created by your dietary choices. It makes a huge difference to reduce your meat intake and you can even earn some cool points branding yourself a flexitarian.

Go vegetarian

If you’re really committed to reducing your water footprint, eating a vegetarian diet is the ultimate choice you can make. A balanced vegetarian diet can also add to your health while simultaneously benefiting the planet. It’s the best kind of win-win.


Speak Up

Tell businesses what you want

Only see cucumbers packaged in 3 layers of plastic? Can’t get your clementines outside of those plastic-mesh bags? Speak up! When you voice the changes you want to see, your local businesses will hear you (even the big box stores!). Tell business owners or store managers the products you want them to stock and the practices you want them to avoid and watch the world change before your eyes. One person at time, one store at a time, one community at a time, you can help create the world you want to live in simply by advocating for it.

Vote with your dollars

Avoid buying products that aren’t aligned with your values because money talks. Every time you spend money, you are voting for that product and that business. When it’s not profitable to stock plastic products or people aren’t shopping where there’s only packaged-produce options, you can be sure as hell the ‘numbers people’ at corporate are noticing and will start making changes to bring back your business. Margins tend to be even thinner for local mom-and-pop shops, so help them win your business by letting them know what products you would like to spend your hard earned dollars/euros/pesos/rupees on!